The future has a voice

It wasn’t too long ago that the idea of operating devices by giving voice commands seemed like science fiction. But here we are in 2021, telling Alexa to play our favourite tune or asking Siri how to make our favourite dish without moving a finger. We get automated calls that are responsive and a voice […]

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5 things that shaped marketing in the last decade

The journey of each decade begins in its past, so let us dial back a little. The 1980’s was the decade of print, OOH media and TV, of Humara Bajaj, Mile Sur Mera Tumhara, and Onida’s green horned devil. Come 1990’s and the story changed – Internet floodgates were opened and email marketing saw light of the […]

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Friends and countrymen, lend me your ears

When MTV went live in 1981, the first music video to be played at 12.01 am was ‘Video killed the radio star’. The song has been an emblem of sorts since then, reflecting how one technological change renders the preceding one irrelevant. But come 2020 and it seems the tech story may not be that […]

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Be true to yourself to be happy!

In the modern life where you live in a corporate jungle one ends up setting the goals that one thinks will bring in happiness, not realizing they are usually driven out of the desire to accomplish something that gives one a feeling of success (in material sense). In my recent self-reflections I realized, you get […]

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Intrapreneur: How can YOU become one

Intrapreneurship,” a concept as defined by renowned management thinker Peter Drucker is “the act of initiating new ventures or creating value within an already established organization”. Why do we need Intrapreneurs? · Innovation – Sustainable & significant innovation is only possible when committed people bring in newer ideas and challenge the status quo in company and […]

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