Technology drives most of what we do in our day-to-day lives. Communication is at our fingertips -smartphones equipped with email, instant messaging applications and social media make sure we can communicate with anyone, anytime, anywhere. However, there is something missing … that human touch, personalisation and connect, all of which was integral to writing letters. […]
Back in the 1960s and 70s, when the voice of Ameen Sayani playfully boomed on the radio with ‘Behno aur bhaiyon…’ it meant only one thing – that it was time for Binaca Geetmala! Every Wednesday, people tuned in on their Murphy radio, and just like that Binaca became the brand that brought toothpaste and […]
The internet and digital evolution continues to transform how we communicate, presenting fantastic opportunities for users. I’ve always found it interesting to trace the progression be it from static websites to responsive dynamic interfaces (web 1.0 to web 2.0), from Yahoo/AOL chat rooms and Orkut to Facebook, Instagram and WhatsApp or from skype video calls […]
The reputation of CEOs or founders and the impact it has on the brands that they represent is increasingly in the spotlight. Internationally there have been quite a few celebrity CEOs/founders that have become synonymous with their brands such as Steve Jobs of Apple, Richard Branson of Virgin, Elon Musk of Tesla and Jeff Bezos […]
We stand at the end of 2021 and as I look back, is see a year that saw everything – hope, despair, and resilience. An incredibly hard year for many as COVID remained a huge focus, here we are ready to jump into 2022 not sure what to expect, but hopeful. I choose to go […]
Humans have the gift of vivid imagination and we love to think of what the future would be like. We like to envision how life would be ten, fifteen or even fifty years from the present. Some of the most fascinating predictions form the 20th century have got to be a future with flying cars, time […]
There are leaders in all walks of life, be it political (prime minister/president of a country), in sports (captain of a cricket team), corporate (CEO of a company), entertainment (director/producer on a film set), education (department head in a college) or even personal (head of a family). While each one might have their own sets […]
Of late whoever I talk to, OTT platforms and who is watching what always finds its way into the conversation. Gone are the days of rallying friends and family and heading to cinema halls, concerts and plays. Now we dim the lights, grab some homemade popcorn, order food and sink comfortably into a recliner or […]
It’s been over a year of immense uncertainty due to the pandemic, leading to political unrest, social discord and severe climate events. These uncertain times and the pandemic have made brands think beyond their selling proposition, adding cause to their campaigns. Supporting a cause has not only become a strategy to optimise brand image, but […]
Just the other day I was reminiscing how, being a ‘70s child, I have seen some massive changes. There was a time you had to book a landline phone and wait for it to get installed, today you can simply order a phone online or walk into a store. Physical files became digital with the […]
