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12/11/2024

Revolutionising Marketing: A Design Thinking Approach

The marketing landscape is no longer a straight line. In an information-overloaded world, the principles of traditional …

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13/11/2024

From Diplomacy to Dazzle: India’s G20 Triumph in Global Marketing

In the realm of marketing, the phrase “global stage” might conjure visions of flashy product launches, celebrity endorsements, and catchy jingles.

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13/11/2024

Balancing on the Edge of Tomorrow: Hope, Doom, and the Intersection of Technology Democratization and Sustainability

In a world where the cadence of progress is set by the rhythm of technology, the concept of democratization has emerged..

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13/11/2024

Navigating the Labyrinth of MarTech: Rediscovering the Art of Storytelling in Marketing

In the ever-evolving realm of modern marketing, where acronyms like CRM, SEO, and ROI have taken centre stage,…

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13/11/2024

Spellbinding Strategies: The Wizardry of Growth Marketers Unleashed

In the wild world of marketing, there exists a magical breed of professionals known as growth marketers…

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13/11/2024

AI: The rise of our robot overlords (or are they just fancy toasters?)

Artificial intelligence (AI) is the hottest buzzword in the tech industry these days. It’s like that kid in school who always gets…

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13/11/2024

Should the CEO become face of the brand?

The reputation of CEOs or founders and the impact it has on the brands that they represent is increasingly in the spotlight.

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13/11/2024

A marketer’s guide to cause marketing

It’s been over a year of immense uncertainty due to the pandemic, leading to political unrest, social discord and severe climate events.

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13/11/2024

What’s the fuss about influencer marketing?

The theory of evolution applies as much to marketing as any other industry.

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13/11/2024

What do ‘original’ Jain Shikanji waala and IIM/IIT have in common?

If you have driven from Delhi to Meerut you cannot miss the Jain Shikanji stalls that line the streets as you cross Modinagar.

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13/11/2024

Modern marketing and the marketer’s dilemma

In a world with increasing choice and supply, where must a marketer focus time and resources to engage audience and grow the…

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13/11/2024

Social media marketing: Watch out for new rules of the game

Social media has evolved over the years from direct electronic information exchange to virtual gathering spaace, from a retail…

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13/11/2024

Phygital, the key to shaping customer experience

Life as we know it – as both consumers and businesses – has undergone a massive transformation following the COIVD-19…

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