In a world with increasing choice and supply, where must a marketer focus time and resources to engage audience and grow the…
Category Archives: CMO
Social media marketing: Watch out for new rules of the game
Social media has evolved over the years from direct electronic information exchange to virtual gathering spaace, from a retail…
Phygital, the key to shaping customer experience
Life as we know it – as both consumers and businesses – has undergone a massive transformation following the COIVD-19…