Tribute to the lost art of letter writing

Technology drives most of what we do in our day-to-day lives. Communication is at our fingertips -smartphones equipped with email, instant messaging applications and social media make sure we can communicate with anyone, anytime, anywhere. However, there is something missing … that human touch, personalisation and connect, all of which was integral to writing letters. […]

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Dear Binaca, thank you for the music

Back in the 1960s and 70s, when the voice of Ameen Sayani playfully boomed on the radio with ‘Behno aur bhaiyon…’ it meant only one thing – that it was time for Binaca Geetmala! Every Wednesday, people tuned in on their Murphy radio, and just like that Binaca became the brand that brought toothpaste and […]

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Don’t fall for the Metaverse hype just yet

The internet and digital evolution continues to transform how we communicate, presenting fantastic opportunities for users. I’ve always found it interesting to trace the progression be it from static websites to responsive dynamic interfaces (web 1.0 to web 2.0), from Yahoo/AOL chat rooms and Orkut to Facebook, Instagram and WhatsApp or from skype video calls […]

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Should the CEO become face of the brand?

The reputation of CEOs or founders and the impact it has on the brands that they represent is increasingly in the spotlight. Internationally there have been quite a few celebrity CEOs/founders that have become synonymous with their brands such as Steve Jobs of Apple, Richard Branson of Virgin, Elon Musk of Tesla and Jeff Bezos […]

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