Discover how the convergence of ABM, Agile, and AI is revolutionizing the way businesses approach their marketing strategies.

In the ever-evolving landscape of startup businesses, a chief marketing officer must utilize three fundamental dashboards: the Marketing Performance Dashboard, the Customer Segmentation and Persona Dashboard, and the ROI and Revenue Growth Dashboard to ensure the startup’s success.

User personas are critical for the success of startup businesses. These acts as a bridge between the founders’ vision and the real-world user experience. If you’re looking to set up your own startup, read this blog to discover the pivotal role of user personas in businesses.

In the realm of marketing, the phrase “global stage” might conjure visions of flashy product launches, celebrity endorsements, and catchy jingles. But, believe it or not, a nation’s performance on the international diplomatic stage can be a masterclass in marketing finesse. India’s dazzling display at the G20 Summit in Delhi offers us a front-row seat […]

In the grand theatre of business, where CEOs orchestrate symphonies of strategy and CFOs keep a watchful eye on the financial score, the CMO used to be the soloist struggling to find their key. But lo and behold, enter marketing attribution – the maestro’s baton that not only gives the CMO a seat at the […]