Dear Binaca, thank you for the music

Back in the 1960s and 70s, when the voice of Ameen Sayani playfully boomed on the radio with ‘Behno aur bhaiyon…’ it meant only one thing – that it was time for Binaca Geetmala! Every Wednesday, people tuned in on their Murphy radio, and just like that Binaca became the brand that brought toothpaste and […]

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Start-up boom and the rise of new India

Just the other day I was reminiscing how, being a ‘70s child, I have seen some massive changes. There was a time you had to book a landline phone and wait for it to get installed, today you can simply order a phone online or walk into a store. Physical files became digital with the […]

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Phygital, the key to shaping customer experience

Life as we know it – as both consumers and businesses – has undergone a massive transformation following the COIVD-19 pandemic. Wary of large public gatherings and prolonged exposure while shopping in a mall or at a marketplace, customer behaviour and expectation has changed forcing brands to rethink their marketing strategy. As consumers, most of […]

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