There are leaders in all walks of life, be it political (prime minister/president of a country), in sports (captain of a cricket team), corporate (CEO of a company), entertainment (director/producer on a film set), education (department head in a college) or even personal (head of a family). While each one might have their own sets […]
Of late whoever I talk to, OTT platforms and who is watching what always finds its way into the conversation. Gone are the days of rallying friends and family and heading to cinema halls, concerts and plays. Now we dim the lights, grab some homemade popcorn, order food and sink comfortably into a recliner or […]
It’s been over a year of immense uncertainty due to the pandemic, leading to political unrest, social discord and severe climate events. These uncertain times and the pandemic have made brands think beyond their selling proposition, adding cause to their campaigns. Supporting a cause has not only become a strategy to optimise brand image, but […]
Just the other day I was reminiscing how, being a ‘70s child, I have seen some massive changes. There was a time you had to book a landline phone and wait for it to get installed, today you can simply order a phone online or walk into a store. Physical files became digital with the […]
Life has become easy: we can call a cab, order a meal, medicines, grocery, or send a courier, all from the comfort of the couch at home. This is all thanks to aggregators such as Uber, Zomato, Swiggy, Dunzo, Amazon and others that act as a link between businesses or services providers and customers. While the convenience of it all is […]
The theory of evolution applies as much to marketing as any other industry. The rules and tools of marketing have been evolving with new technologies and trends. Since the advent of the digital age, traditional marketing has branched out into specialised subsets such as integrated, content, digital, video and many more. Among these, influencer marketing […]
It’s a Saturday. You wake up a little late, the weekend is finally here. You reach for your phone but there are no messages, emails or those annoying push notifications from apps. You call out to Alexa to play your playlist, a Maroon 5 song in stuck in your head since it played during a […]
As things seemed to ‘normalize’ at the start of 2021, everyone was hopeful – vaccines were being rolled out and there was talk of recovery and life post-COVID 19. No one saw what was coming next. Suddenly hospitals started to fill up, we were short of oxygen supply, the virus had mutated into a more […]
If you have driven from Delhi to Meerut you cannot miss the Jain Shikanji stalls that line the streets as you cross Modinagar. What makes me chuckle every time is that some of them claim to be the ‘original’ Jain Shikanji waala that Meerut is famous for, an attempt to beat the competition with reinforced […]
In a world with increasing choice and supply, where must a marketer focus time and resources to engage audience and grow the brand most effectively? Given the modern marketing repertoire, the marketer has more options to reach the consumer than ever before. And yet, it has never been more difficult to get the attention of […]
