Social media has evolved over the years from direct electronic information exchange to virtual gathering spaace, from a retail platform to a vital 21st-century marketing tool and it continues to mature. Today, it has become an integral part of our lives as it allows us to interact in ways we could never imagine. For brands […]
Life as we know it – as both consumers and businesses – has undergone a massive transformation following the COIVD-19 pandemic. Wary of large public gatherings and prolonged exposure while shopping in a mall or at a marketplace, customer behaviour and expectation has changed forcing brands to rethink their marketing strategy. As consumers, most of […]
There are many ways to identify a person and like everything else, technology has played a crucial role in its evolution. Back in the day a person was known by the name of his village or his profession, with time he was known by his name and soon the concept of an identification document came […]
What comes to mind when you hear the word workspace? Is it a corner desk inside a boring multi-storey office with post-its and files or a café surrounded by a thick pine forest cradled in a valley? While the first, the conventional office, has its perks, the latter seems to be the future of work. […]
It wasn’t too long ago that the idea of operating devices by giving voice commands seemed like science fiction. But here we are in 2021, telling Alexa to play our favourite tune or asking Siri how to make our favourite dish without moving a finger. We get automated calls that are responsive and a voice […]
I am sitting in my study – a cup of Ceylon tea in my hands and the new calendar before me. My diary from last year still has pages left and it makes me think that traces of 2020 are yet with us in this New Year. It was catastrophic year for so many; especially […]
One cannot compare festivals but one can certainly have a favourite – mine being Christmas. It’s hard to put my finger on what exactly it is – perhaps the food, or the decor, the weather, or maybe the general spirit – but it never fails to bring that bounce in one’s step. From Shimla to […]
The journey of each decade begins in its past, so let us dial back a little. The 1980’s was the decade of print, OOH media and TV, of Humara Bajaj, Mile Sur Mera Tumhara, and Onida’s green horned devil. Come 1990’s and the story changed – Internet floodgates were opened and email marketing saw light of the […]
When MTV went live in 1981, the first music video to be played at 12.01 am was ‘Video killed the radio star’. The song has been an emblem of sorts since then, reflecting how one technological change renders the preceding one irrelevant. But come 2020 and it seems the tech story may not be that […]
What happens if you ill-time an ad? What happens if you create an ad with a social message but can’t stand by it? What happens if you do this once, and then do it all over again within the month? On the other hand, what happens when your brand is on a downslide but you […]
