It wasn’t too long ago that the idea of operating devices by giving voice commands seemed like science fiction. But here we are in 2021, telling Alexa to play our favourite tune or asking Siri how to make our favourite dish without moving a finger. We get automated calls that are responsive and a voice […]
I am sitting in my study – a cup of Ceylon tea in my hands and the new calendar before me. My diary from last year still has pages left and it makes me think that traces of 2020 are yet with us in this New Year. It was catastrophic year for so many; especially […]
One cannot compare festivals but one can certainly have a favourite – mine being Christmas. It’s hard to put my finger on what exactly it is – perhaps the food, or the decor, the weather, or maybe the general spirit – but it never fails to bring that bounce in one’s step. From Shimla to […]
The journey of each decade begins in its past, so let us dial back a little. The 1980’s was the decade of print, OOH media and TV, of Humara Bajaj, Mile Sur Mera Tumhara, and Onida’s green horned devil. Come 1990’s and the story changed – Internet floodgates were opened and email marketing saw light of the […]
When MTV went live in 1981, the first music video to be played at 12.01 am was ‘Video killed the radio star’. The song has been an emblem of sorts since then, reflecting how one technological change renders the preceding one irrelevant. But come 2020 and it seems the tech story may not be that […]
What happens if you ill-time an ad? What happens if you create an ad with a social message but can’t stand by it? What happens if you do this once, and then do it all over again within the month? On the other hand, what happens when your brand is on a downslide but you […]
There’s this thing about festivals – even though rituals, practices, manner of celebration, stay the same (more or less), yet we never tire of them. Year after year we look forward to them, to go through the motions – put up the lights, redo the house, stock up on sweets. In a world where trends […]
Year 2020 was supposed to be many things – the first of a new decade, the dawn of a new era, the stirring of a crescendo. But the pandemic broke in the early months bringing the world to a standstill. In a somewhat twisted way, the year may yet have lived up to expectations. A […]
In the modern life where you live in a corporate jungle one ends up setting the goals that one thinks will bring in happiness, not realizing they are usually driven out of the desire to accomplish something that gives one a feeling of success (in material sense). In my recent self-reflections I realized, you get […]
Intrapreneurship,” a concept as defined by renowned management thinker Peter Drucker is “the act of initiating new ventures or creating value within an already established organization”. Why do we need Intrapreneurs? · Innovation – Sustainable & significant innovation is only possible when committed people bring in newer ideas and challenge the status quo in company and […]
