Discover how the convergence of ABM, Agile, and AI is revolutionizing the way businesses approach their marketing strategies.

In the ever-evolving landscape of startup businesses, a chief marketing officer must utilize three fundamental dashboards: the Marketing Performance Dashboard, the Customer Segmentation and Persona Dashboard, and the ROI and Revenue Growth Dashboard to ensure the startup’s success.

User personas are critical for the success of startup businesses. These acts as a bridge between the founders’ vision and the real-world user experience. If you’re looking to set up your own startup, read this blog to discover the pivotal role of user personas in businesses.

In the realm of marketing, the phrase “global stage” might conjure visions of flashy product launches, celebrity endorsements, and catchy jingles. But, believe it or not, a nation’s performance on the international diplomatic stage can be a masterclass in marketing finesse. India’s dazzling display at the G20 Summit in Delhi offers us a front-row seat […]

In the grand theatre of business, where CEOs orchestrate symphonies of strategy and CFOs keep a watchful eye on the financial score, the CMO used to be the soloist struggling to find their key. But lo and behold, enter marketing attribution – the maestro’s baton that not only gives the CMO a seat at the […]

In the fast-paced realm of technology-driven marketing, where algorithms wield influence and keywords pull the strings, I find myself stepping into the shoes of an advocate for authentic customer connections, mulling over a question that seems to echo through the digital corridors: Amidst this cacophony, where does the customer’s voice find its melody? Imagine the […]

In the ever-evolving realm of modern marketing, where acronyms like CRM, SEO, and ROI have taken centre stage, it’s alarmingly easy to get swept away in the whirlwind of MarTech tools and lose sight of the timeless allure of storytelling. Picture yourself in a maze of digital corridors, engulfed in a symphony of analytics and […]

Greetings, fellow food enthusiasts and kitchen adventurers! In a world where tomato prices have taken an unexpected hike, we find ourselves facing a challenge that calls for innovation, creativity, and a dash of camaraderie. Fear not, for we are about to embark on a journey that transforms ourkitchen dance floors, balconies, and community connections. Let’s […]

In the wild world of marketing, there exists a magical breed of professionals known as growth marketers. Armed with adaptability, innovation, and a sprinkle of wit, these individuals thrive amidst the chaos and leave their competitors spellbound. Join me to delve into the captivating realm of growth marketers, where creativity reigns supreme, data becomes their […]

The reputation of CEOs or founders and the impact it has on the brands that they represent is increasingly in the spotlight. Internationally there have been quite a few celebrity CEOs/founders that have become synonymous with their brands such as Steve Jobs of Apple, Richard Branson of Virgin, Elon Musk of Tesla and Jeff Bezos […]