Life has become easy: we can call a cab, order a meal, medicines, grocery, or send a courier, all from the comfort of the couch at home. This is all thanks to aggregators such as Uber, Zomato, Swiggy, Dunzo, Amazon and others that act as a link between businesses or services providers and customers. While the convenience of it all is […]
The theory of evolution applies as much to marketing as any other industry. The rules and tools of marketing have been evolving with new technologies and trends. Since the advent of the digital age, traditional marketing has branched out into specialised subsets such as integrated, content, digital, video and many more. Among these, influencer marketing […]
It’s a Saturday. You wake up a little late, the weekend is finally here. You reach for your phone but there are no messages, emails or those annoying push notifications from apps. You call out to Alexa to play your playlist, a Maroon 5 song in stuck in your head since it played during a […]
As things seemed to ‘normalize’ at the start of 2021, everyone was hopeful – vaccines were being rolled out and there was talk of recovery and life post-COVID 19. No one saw what was coming next. Suddenly hospitals started to fill up, we were short of oxygen supply, the virus had mutated into a more […]
If you have driven from Delhi to Meerut you cannot miss the Jain Shikanji stalls that line the streets as you cross Modinagar. What makes me chuckle every time is that some of them claim to be the ‘original’ Jain Shikanji waala that Meerut is famous for, an attempt to beat the competition with reinforced […]
In a world with increasing choice and supply, where must a marketer focus time and resources to engage audience and grow the brand most effectively? Given the modern marketing repertoire, the marketer has more options to reach the consumer than ever before. And yet, it has never been more difficult to get the attention of […]
Social media has evolved over the years from direct electronic information exchange to virtual gathering spaace, from a retail platform to a vital 21st-century marketing tool and it continues to mature. Today, it has become an integral part of our lives as it allows us to interact in ways we could never imagine. For brands […]
Life as we know it – as both consumers and businesses – has undergone a massive transformation following the COIVD-19 pandemic. Wary of large public gatherings and prolonged exposure while shopping in a mall or at a marketplace, customer behaviour and expectation has changed forcing brands to rethink their marketing strategy. As consumers, most of […]
There are many ways to identify a person and like everything else, technology has played a crucial role in its evolution. Back in the day a person was known by the name of his village or his profession, with time he was known by his name and soon the concept of an identification document came […]
What comes to mind when you hear the word workspace? Is it a corner desk inside a boring multi-storey office with post-its and files or a café surrounded by a thick pine forest cradled in a valley? While the first, the conventional office, has its perks, the latter seems to be the future of work. […]
